Apple is promoting the ease of moving from Android to iOS with a new series of ads called “Why Switch.”

The five 15-second videos each focus on a different benefit of switching to an iPhone, including Apple’s dedication to music, the ease of transferring a photo library, the speed of Apple’s processors, and – perhaps most importantly – the improved privacy afforded by iOS over its competitors.

Related reading: what does Apple do with your personal data?

You can view all five ads on YouTube, or watch our favorite clip below.

To accompany the new videos, Apple has updated its “switch” micro-site with a big batch of slick FAQ-style reasons to get an iPhone. If you know somebody who is considering the change to iPhone, it might be worth pointing them in the direction of the site – it does a really good job of addressing reasons why you might want to trade in your existing handset and move to Apple’s ecosystem.