According to a columnist for the New York Times, Apples design head Jonathan Ive has been bragging about how cool the iWatch has been shaping up to be.

The information came via another unnamed designer working at Apple, and played part of a larger piece about ‘ugly’ wearables.

In the article, the iWatch, and it’s potentially impending reveal was noted as perhaps being the turning point in better look wearable technology:

“According to a designer who works at Apple, Jonathan Ive, Apple’s design chief, in bragging about how cool he thought the iWatch was shaping up to be, gleefully said Switzerland is in trouble — though he chose a much bolder term for “trouble” to express how he thought the watchmaking nation might be in a tough predicament when Apple’s watch comes out.”

Some are reporting that Apple will announce the iWatch at its September 9 event which will likely also see the announcement of the iPhone 6, while others predict an October reveal alongside new iPads and MacBooks, however, many don’t think we’ll be seeing an iWatch until 2015.

When do you think we’ll be seeing it, and will it be as teased above and signal a turning point for wearable tech? Leave us a comment below…