Apple has started airing its new ad ‘Bulbs’ which focuses on the new MacBook Pro’s Touch Bar.

The ad has surfaced now that the new machines have started shipping to those that pre-ordered them. Apple also has a select number available in its retails stores.

Watch the ad:

Catch up with our previous MacBook coverage:

MacBook Pro with Touch Bar starts shipping & the reviews are in
Infamous new MacBook Pro line receives more online orders than any previous generation
New MacBooks for 2016: Everything you need to know