If you think you have the creativity of a graphic designer but not the technical skillset, consider taking Adobe Express for a spin. The app offers users impressive design tools without even a whiff of the company’s more complex and less accessible software, like the full-fledged version of Photoshop. It’s also (for the most part) free!
After downloading the app, Adobe Express shows users a selection of use cases for the app – from “promoting your small business” to “marketing for a large company.” Choose all that apply to you, confess how much experience you have with graphic design software, and take a look at what the app offers.
You’ll find a whole raft of flyers, Instagram posts and Stories, logos, YouTube thumbnails, collages, and more. These are pre-built, but if you tap one and hit the Remix button, customization can commence. Edit colors, animations, layouts, and size. Tap text to edit, move it, or tweak the font. Sliders offer access to opacity, alignments, spacing, and different styles. Trust me, playing around with designs in Adobe Express could not be easier.
Projects get their own home in a dedicated tab (“Your projects”) while users with more experience (or time) have the option of starting from scratch via a slider at the top of the app’s main screen. For anyone looking to do any kind of marketing, Adobe Express is an amazing piece of software.
While the app is a free download, a $10/£10 monthly membership option adds additional templates, access to the royalty-free Adobe Stock photo collection, and more effects and fonts. Plus, your membership also unlocks content from other apps in the Adobe suite, including Premiere Rush and Photoshop Express.
Adobe Express is available on iOS and iPadOS free of charge, with the option of enhancing the app with the aforementioned monthly fee. Don’t waste time on producing your own marketing materials from the ground up – Adobe Express can save you time, money, and sanity.