Apple has quietly launched a new microsite called Snapshot, aimed at helping users discover more about their favorite artists, actors, and athletes. Accessible in your browser via snapshot.apple.com, the site provides quick profiles of celebrities alongside related media content from Apple Music, Apple TV, and Apple Podcasts.
It’s a bit of a weird move, to be honest. Snapshot presents itself as a simple discovery tool, showcasing basic bios for a small selection of celebs. Each profile highlights relevant movies, music, and podcast appearances – though notably, it heavily emphasizes personalities already featured within Apple’s ecosystem, likely to funnel users toward Apple-exclusive content.
Apple released the site without fanfare, and it feels a bit half-baked. Not only does it lack search functionality, but you can’t even scroll through a list of people – the slow-moving carousel of featured artists is all you get. This strange design decision makes exploring the content frustratingly passive.
This limited implementation could hint at Apple preparing for something bigger, like its own IMDb-style app or deeper integration across its streaming apps. Alternatively, Snapshot might simply be another promotional tool in Apple’s arsenal. Either way, it’s worth a quick visit if only to see which of Drake and Kendrick Lamar appears first in the featured section.