An incredible archive of every Apple.com homepage since 1997 has been doing the rounds. The collection is nothing new, but in light of Apple’s most recent homepage campaign regarding sustainability, it’s an interesting – and at times hilarious – look into the former days of the tech giant. What a difference 18 years make.
It’s fair to say that Apple – like the rest of world – have improved their web design skills over the last couple of decades. Impressively though, they seem to have stuck to their core design values with most of these splash screens.
Scrolling through in chronological order reads like a potted history of the company’s journey from modest tech manufacturer to the most valuable company in the world. Here are just a few notable highlights.
The full archive is well worth a look: check it out here.