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Apple releases Christmas video ad

Apple has entered the fray of Christmas commercials with its new ad ‘The Song’

Like most of Apple’s adverts, the devices play less of a part in it than you might think. Their logic has always been that its the people using the devices that are worth celebrating. This story follows that of a girl who finds an old recording of her grandmother singing. She then sets out to accompany the track with her own arrangement with multiple instruments and her vocals, to create a duet. She then leaves it for her grandmother to hear.