Apple has just launched a brand new iOS app called Clips, a video editor geared around making super-shareable video montages with animated titles and effect. The app was announced last month but only recently hit the App Store.
Clips follows on from all the fun new iMessage gimmicks added to Messages last year in that it shows Apple trying to engage with a younger audience. This new app is also heavily geared towards online sharing on social networks, and includes similar aspects to popular apps like Snapchat and Instagram. It’s interesting to see Apple trying to compete in this space.
It’s a video recording and editing suite packaged up in a really accessible and easy-to-use package. According to Apple’s press release, the idea is to facilitate multi-clip editing without any of the usual complicated controls seen in video editing apps.
One of the unique features of Clips is Live Titles, a function that adds animation and text to a video based on voice alone. Users can essentially narrate parts of a clip and see their words automatically generated into moving captions, speech bubbles, comic filters and so on.
Interestingly, the app also recommends people to share your finished video with based on faces it recognizes from the clips. A bit creepy, maybe, but pretty cool.