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Apple unveils ‘Clips,’ a new app for making fun, expressive videos

Apple has just announced a new iOS app called Clips, a video editor geared around making super-shareable video montages with animated titles and effect. It’s due for release early in April, but let’s see what we’re in for…

Clips follows on from all the fun new iMessage gimmicks added to Messages last year in that it shows Apple trying to engage with a younger audience. This new app is also heavily geared towards online sharing on social networks, and includes similar aspects to popular apps like Snapchat and Instagram.

It’s a video recording and editing suite packaged up in a really accessible and easy-to-use package. According to Apple’s press release, the idea is to facilitate multi-clip editing.


Record multiple videos and easily edit them together

One of the unique features of Clips is Live Titles, a function that adds animation and text to a video based on voice alone. Users will essentially narrate parts of a clip and see their words automatically generated into moving captions, speech bubbles, comic filters and so on.

Interestingly, the app will also recommend people to share your finished video with based on faces it recognizes from the clips. A bit creepy, maybe, but pretty cool.


Live filters and text effects aplenty

We’ll have to wait until some time in April to get our hands on Clips, but the good news is that it’s completely free and will run on any device with iOS 10.3. If you’re curious to see more from the app, check out the Clips mini-site.