Apple has unveiled a new slate of “immersive films” for the Apple Vision Pro, created with Audi, CNN, BBC, MotoGP, Red Bull and more. Despite being a pricey niche device, Apple is clearly pushing hard to establish Vision Pro as a platform for new kinds of storytelling. And if you don’t own one, you can still book a free demo at Apple Stores where Vision Pro is sold.
Some highlights include Tour De Force from CANAL+ and MotoGP, which follows rider Johann Zarco’s dramatic home victory at Le Mans. World of Red Bull launches in December with a backcountry skiing adventure, followed next year by a big-wave surfing episode set in Tahiti. Classical fans can enjoy A Night at the BBC Proms with a front-row view of Grieg’s Piano Concerto at the Royal Albert Hall, while CNN takes viewers on a rare expedition to Antarctica to study emperor penguins. Other titles include Julaymba, an Indigenous-led journey through Australia’s Daintree Rainforest, and Experience Paris from The Explorers, alongside K-pop access from HYBE and fresh episodes of Apple’s own immersive series.
The Vision Pro has sold around half a million units so far, falling short of early forecasts and highlighting just how limited demand is for a $3,500 headset. Apple has reportedly scaled back production amid weaker-than-expected uptake, but continues to build out a growing library of experiences to entice both current owners and the curious.
Until Apple releases a lower-cost version, Vision Pro will remain a luxury product for early adopters. But this latest wave of immersive films shows Apple’s commitment to making the platform more compelling – and a free store demo is the easiest way to decide if it’s worth the hype.