iPhone 11 is the best value handset Apple has released in a long time, offering many of the same capabilities as the iPhone 11 Pro for a much lower price – and starting at $50 less than last year’s “mid-range” option, iPhone XR, launched at.
This is one of the key factors behind a surge in demand for the newest iPhones – a demand that has reportedly encouraged Apple to increase production by 8 million units. That figure is a year-on-year increase over sales from 2018, with both the iPhone 11 and 11 Pro outselling last year’s counterparts. However, the report claims a slight decrease in orders for the iPhone 11 Pro Max, Apple’s most expensive handset, over its last-generation equivalent.
Overall, that’s a big increase in demand despite a lack of new features or designs in the iPhone range. This year’s models are broadly similar to last year’s, with extra cameras and faster internals. Pricing the extremely capable iPhone 11 from $699 seems to have worked wonders for its desirability – despite previous models like the iPhone 8 and iPhone XR slashing their prices, it seems like the just-released 11 offers the best long-term value.
iPhone 11 Pro has sold well, too – clearly the new ultrawide camera is an important selling point for many consumers. You can see how we got on with the iPhone 11 Pro Max in our hands-on review.