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New Kanye West album will ‘never be on Apple’

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The amusing and slightly deranged Twitter ramblings of superstar rapper Kanye West continue with a pledge that his latest album will “never never never” come to Apple Music or iTunes, in a bid to steer more users towards rival streaming platform Tidal.

Kanye’s new album, The Life of Pablo, is currently only available to stream via Jay-Z’s Tidal service – a platform Kanye owns a stake in. Originally set to be a one-week exclusive, it looks as though Yeezy has since changed his mind. If his stream-of-consciousness Twitter posts are anything to go by, the album will actually be a permanent exclusive, never for sale on any other platform – definitely not Apple’s. Never never never.

To some degree it seems to be working – Tidal is currently the #1 most downloaded free app in the App Store – but persuading people to continue a subscription beyond the 30-day free trial will be much harder than encouraging them to listen to the album while it’s essentially free to do so.

Recently Kanye has been a veritable treasure trove of crazy quotes, having also publicly begged Facebook founder Mark Zuckerberg for $1bn to “make the world a better place” and announced an upcoming mobile game starring his late mother flying a pegasus through the pearly gates. We’re not joking – stay tuned for that one.

Meanwhile, Apple is financing an original TV series starring Dr Dre to help promote Apple Music. As it stands, the streaming music contest is shaping up to be one big rap battle – we wouldn’t be surprised to see Spotify snap up Eminem as Senior Vice President in retaliation.