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New Macs for Halloween as Apple announces ‘Scary Fast’ event

Apple is planning a press keynote on October 30, with all signs pointing towards some big Mac upgrades.

With the event titled ‘Scary Fast’ and a spooky Apple logo on the invite, it’s clear to see the company leaning into the Halloween timing of the event. But head to Apple’s event webpage and you’ll see the logo morph into a smiling Finder icon, making it pretty clear this event is all about Mac.

Rumors on precisely which models we’ll see announced vary wildly, with new 24-inch iMacs and 13-inch MacBook Pros seeming the most likely for a refresh. But whichever it is, the ‘Scary Fast’ tagline suggests Apple will reveal the first models to sport an all-new and presumably blazing-fast M3 chip.

In addition to Macs, we could see some new USB-C accessories hit the shelves, and Apple might take its Halloween timing as an opportunity to show off how well the scare-tacularĀ Resident Evil: Village plays on its latest M3 Macs.

Interestingly, this is an online-only event with no in-person press invites. It’s also at the relatively late time of 5pm PT, compared to Apple’s usual keynote start time of 10am PT. British viewers will have to stay up until 1am if they want to watch along live, which you can do via the aforementioned event page or Apple’s YouTube channel.