Apple updated its ‘Shot on iPhone’ campaign with eight stunning new videos, showcasing the capabilities of the iPhone 6s camera.
The ad campaign has been a big hit – it’s notable for using genuine photos and videos from iPhone users rather than professionally commissioned shots. The result is a range of imagery, and these new videos in particular show off a diverse range of subjects, lighting conditions and styles. All the shots show the great outdoors in some way or another.
There’s a strong focus on the slow motion and time lapse capabilities of the iPhone this time, as well as a striking reversed shot of four guys diving into the sea. We’ve embedded some of our favorites below, or you can view the whole series so far on Apple’s YouTube page.
Pretty inspirational stuff. Doesn’t it just make you want to go out and shoot some video?