Apple’s latest ad for the iPhone 5s, titled ‘Dreams’, showcases the device’s multi-functional capabilities for both professional and personal users.

Soundtracked by Jennifer O’Connor’s ‘When I Grow Up’, the ad features a number of apps and sees iPhone owners making use of them in a variety of different ways; in medical contexts, artistic endeavors, and even by firefighters.

Apps featured include meteorological tool Vaavud Wind Meter, emergency response app Response Deck, translator and dictionary iTranslate Voice, ECG app for veterinary professionals Veterinary AliveECG, flight planning and support app ForeFlight Mobile, smart aqua meter SAM-1, and Apple’s native Camera and Photos apps.

You can watch the ad below.