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MacBook Neo range

Apple’s best-ever March quarter, led by iPhone, services, and Neo

It’s getting old now – once again Apple is claiming its “best-ever” quarter. And it has the numbers to back it up.

That’s because Apple has reported its strongest March quarter on record, with revenue of $111.2 billion – up 17% year on year – driven by the iPhone 17 lineup and another all-time high for Services.

Outgoing CEO Tim Cook pointing to “extraordinary demand” for the 17 range across every major geographic region – no small feat given the reported sluggish sales of the iPhone Air. It’s a useful reminder that the broader lineup is doing the heavy lifting, even if one model has struggled to find its audience.

The quarter also saw a trio of new product launches: the iPhone 17e, an M4-powered iPad Air, and MacBook Neo – which Cook described as “captivating customers all around the world.”

The numbers

Revenue of $111.2 billion represents 17% growth year on year. Earnings per share came in at $2.01, up 22%. Apple also generated over $28 billion in operating cash flow during the quarter.

What else

Apple’s board declared a cash dividend of $0.27 per share – a 4% increase – and authorised a further $100 billion stock buyback programme. The installed base of active devices hit a new all-time high across all major product categories.

The picture is notably cleaner than last quarter, when Mac revenue dipped and wearables were slightly down. This time, Apple’s reporting double-digit growth across every geographic segment – no asterisks required.