New sales figures have been released showing Apple activated two devices for every one that close rival Samsung sold this holiday season.
Out of all activations, Apple devices made up 44 percent of the total, with Samsung behind with 21 percent. From there, there’s a big drop to third place – Huawei managed only 3 percent.
Interestingly, Google devices didn’t make the list, despite the high profile launch of the Pixel phone in the fall of 2016.
The report also showed that despite a growing interest in phablets – larger mobile screens between 5 and 6.9 inches which grew from 27 to 37 percent year-on-year – the largest market remains medium sized phones with 45 percent of the market share.
Meanwhile, tablet share remains steady at 9 percent – the same as last year – though still far below the 17 percent share they took in 2013. Back then, phablets only made up 4 percent of the market, suggesting that though large screen size is important to consumers, so is the portability that a phone offers over a tablet.
You can read the full analysis on Flurry’s blog.