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Apple 'Powerful' TV Spot

Apple’s new iPhone 5s TV ad ‘Powerful’

Apple has debuted a brand new, solely iPhone 5s dedicated ad spot for the first time in six months.

Since last fall’s ‘Metal Mastered’ ad, iPhone spots have seen Apple focus its efforts on its wider offerings, including the iPhone 5c and the iPad through its ‘Your Verse’ campaign.

But in ‘Powerful’, the 5s is center stage. Backed by the Pixies’ ‘Gigantic’, the ad starts with musicians, tuning up for performance, all with the aid of their iPhone.

The ad moves through various individuals using the device to check their health, look for directions, create short movies, and more.

It ends with the tagline ‘You’re more powerful than you think’.

What do you think about this latest commercial? Leave your thoughts in the comments below.

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