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Apple’s (RED) participation kicks off – key games offer IAP with proceeds towards AIDS research

If you go on to the App Store this week prepare to see red. Apple will be supporting (RED) – the organization for fighting AIDS – through its store front.

To acknowledge World AIDS day on December 1, Apple is featuring a number of games offering (RED)-related IAPs. Proceeds from those purchases will go to the organization, founded by U2 singer Bono. The organization’s loose goal is to eradicate Aids by 2030.

The App Store event will be running from 30 Nov.-6 Dec. Games taking part include Angry Birds, which will be selling an upgrade pack of birds with red feathers and gems through Angry Birds 2. Angry Birds POP! also contains a special IAP. In the Puzzle Bobble inspired games, players can special-ability red bubbles.

Elsewhere, CSR Racing 2 will allows users to buy and race a red Bugatti Chiron in the game.

All the games are free-to-play, with users only paying for IAPs. Funds from the special (RED) IAPs will go to the foundation. Games also include Marvel Contest of Champions, SimCity BuildIt, Clash Royale and Plants vs. Zombies Heroes.

Head to the App Store on any device for the full list of participating games.

All games have changed their icons to fit the red theme, and changed their descriptions to reflect their new offerings.

“Thanks to the vision and dedication of (RED), an AIDS-free generation is within our reach,” said Tim Cook. “We want to leave the world better than we found it, and that’s why our longtime partnership with (RED) remains so important to us.”

Apple has also put up (RED) signage across 400 retail stores – more than four times as many than last year. Apple will also be selling (RED) related products like a Smart Battery Case, Beats Solo 3 Wireless headphones and the Pill+ Portable Speaker.

The video below details more on Apple’s involvement:

So why not use your device to help fight AIDS and raise awareness today?