As with many social networks Instagram began as a rolling stream of content. But the filter-drenched photo-taking network is about to the follow the likes of Facebook – and to a certain extent, Twitter, if you count the ‘While you were away” posts – by presenting an algorithmic-feed for users.
What does that mean? It means that if you’re an Instagram user your feed will soon be “ordered to show the moments we believe you will care about the most.”
That was outlined in a post on its blog. Instagram, which is owned by Facebook, revealed it would be providing a timeline that would present users with photos based on whether they’d be interested in the content, their relationship with the person posting and the timeliness of the post.
“If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.”
There’s no specific date for when the new feed will roll out and it’s likely it’ll be trialled on a small number of users first, but Instagram also added “We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months.”
Instagram is available on iOS via the App Store.