Apple’s chief designer Jony Ive has featured in a new video which gives insight into Apple’s approach to design.

The 2.5-minute video has been released to promote Apple’s “Designed by Apple in California” book, released last month, to celebrate 20 years of product designs.

The small version of the book is priced at $199 and the large at $299. They’re available direct from Apple.

But for those of us with a little less spare cash lying around to indulge in such literary whims, it’s worth watching the video below, which provides a unique look into Apple’s design space.