Though it’s uncertain how well iOS is doing at driving Apple Music adoption, it appears that some of Apple’s other products are working together incredibly well to drive adoption of the company’s services.
According to a brief survey conducted by Wristly, the Apple Pay is wildly popular on the Watch – 80 percent of users have already used their smartwatch to make a payment (a considerable figure considering that Apple Pay at terminals has uneven coverage) while the amount of users that don’t want to use Apple Pay at all is less than 5 percent.
That leaves potentially 95 percent of Watch users using Apple Pay in the future.
Out of the 19 percent of Watch users that haven’t used Pay, 5 percent “do not perceive a benefit”, 5 percent have “concerns about the security of it” and about 15% believe their “payment needs are being met” already.
For Apple these figures will be pleasing. Security concerns for only 5 percent of users is impressive, and the likelihood of those with their needs already being met falling is high as Pay adoption and smartwatch adoption both grow.
Furthermore, one of the key reasons for non-users is a lack of bank support.
The data is based on a Wristly survey that received 1,000 responses. They state their research builds on recent commentary from tech commentator Benedict Evans who praised the Watch with the following tweet:
Apple Pay with a phone is still just taking something out of your pocket. Not transformative. With a watch it’s amazing. End of friction
— Benedict Evans (@BenedictEvans) June 28, 2015
He notes that using Apple Pay on a phone doesn’t necessarily change the process, or make it easier, compared to taking out a bank card. However, the Watch requires little more than the placement of a wrist.
The report says: “Supporting this insight and corroborating Ben Evans’ earlier point, 79% of our users report a preference for using Apple Pay with their Watch versus their iPhone. All in all, our research suggests Apple Pay on the Watch is a delightful experience and it therefore seems fair to extrapolate from its early usage patterns that adoption will continue to be strong.”
Finally, it notes the huge brand impact of Apple Pay. It concludes by saying it pays for merchants to support Apple Pay after 62% or respondents reveal they would visit somewhere more often if it supports it, while 86% now actively look out for the Apple Pay logo at checkout. Impressive.
The Apple Watch is driving major Apple Pay adoption: http://t.co/6bKJ2Ta1dl pic.twitter.com/f80Mn8F9l1
— TapSmart (@TapSmart) August 19, 2015