Apple has announced a new program set to take its retail stores by storm. “Today at Apple” builds on its long-running workshops through the launch of dozens of new education sessions.
Taking place globally, throughout all 495 Apple retail stores, the sessions will go beyond simple device operation and encompass coding, photography, music-making and design.
Select cities might even see major names from the world of art, photography and music lend a helping hand to the sessions which will otherwise be led by “highly-trained team members,” according to Apple’s press release.
“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president, Retail. “‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
Apple also revealed that the leaders of these sessions will be known as ‘Creative Pros,’ described as the “liberal arts equivalent to Apple’s technical Geniuses.”
Drilling down into the session content, Apple has explained in detail some of the strands. The entry-level photography sessions feature how to classes which show customers how to shoot, organize and edit photographs, plus much more. More advanced sessions include photo walks which takes customers out of the store to provide hands-on experience in elements like lightning, portraits and storytelling through photos.
There are also plans for sessions focused on the younger generation. There will be Kids Hour sessions on the weekend which cover topics like music-making and coding with robots.
There will also be coding sessions for customers of any age, which sees the teaching of code through Apple’s own Swift Playgrounds iPad app.
“Today at Apple” will launch worldwide in Apple Stores this May.