Apple’s just posted a brand new ad featuring Sesame Street’s Cookie Monster. In the ad, the Cookie Monster is baking some… you guessed it, cookies and he uses the hands-free ‘Hey, Siri’ command on the iPhone 6s to start a timer for the over. While he’s waiting, he makes more requests – like, “play me waiting playlist”. Siri then starts playing some music.

Check out the 60-second spot in the video below…

Read more: 9 incredibly useful ways to use Siri that you may not have thought of