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Animated messages: get creative with messaging | iOS 11 Guide

If you’re sending an iMessage, you can spice things up by animating your text. You can animate the message bubble itself, as well as sending full-screen animations.

To animate the message bubble, first type out a message, then hold rather than tap your finger on the blue send arrow.

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This will bring up the options for animating the message bubble or sending a full-screen animation. Tap Bubble and then choose one of the options. Tap the blue send arrow to send the message.

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To send a full-screen animation, simply tap the Screen tab and swipe right to choose one of the options.

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Tap the blue arrow to send, and when the recipient opens the message, the animation will play on their screen.

Bonus! Some full-screen effects can be sent automatically. Typing the phrases: “Happy Birthday,” “Congratulations,” or simply “Congrats,” will trigger a full-screen effect on both yours and the recipient’s screen.