New consumer data is showing Apple’s smartphone market share in the US has risen 6.4 percent year-on-year after monitoring iPhone sales between September and November of 2016.
The top three most popular iPhones were all made by Apple, ahead of closest competitor Samsung. What was the third most popular after the iPhone 7 and 7 Plus? That would be the 6s – last year’s model. Impressive.
The combined market share was 31.3 percent, while Samsung’s share was 28.9 percent thanks to the Galaxy S7 and S7 Edge, the fourth and fifth best selling phones.
However, the data didn’t just track US figures. It found that the iPhone marketshare grew in seven of nine markets that were being monitored by Kantar, a market intelligence company.
The increases were most dramatic in the UK, which gained 9.1 percent of the market. Other territories showing gains included Australia, France, Italy, Japan, and Spain. However, Germany saw declines due to Android phone growth, while the market share in China, a major part of the world for Apple, fell 5.4 percent due to local, cheaper competition.