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What’s top of the holiday wish list? Apple products most desired gifts, survey finds

The iPhone and MacBook find themselves in first and second place respectively on a list of most desired gifts this holiday season, a survey by Piper Jaffray finds.

iPhone led the pack with 7.2 percent of respondents saying they wanted a new iPhone for Christmas. It’s up significantly on last year at 5.2 percent, but lower than 7.7 and 8.6 percent in 2013 and 2014. However, it’s been placed first across the last four years.

The new MacBook rises to second place, but despite a complete refresh to the Pro product line, it’s risen only 0.1 percent. However, thanks to a falling desirability of high-end console gaming like the Xbox and PlayStation, it climbs from third place in 2015 to second this year.

Interestingly, the Smartwatch, which didn’t make the list in 2013, but was listed at 0.4 percent in 2014 before shooting up to 1.6 percent in 2015, has fallen to less than 1 percent this year – just 0.9 percent hope to get a new Smartwatch.

You can see the rest of the gadgets and products that made the top ten in the graphic below:


Considering the lower percentages of other desirable products, the iPhone really does sit at the forefront of consumers’ minds, even if the iPhone 7 didn’t deliver the complete overhaul many were expecting. It’s also impressive for the MacBook to hold its own amongst tumbling desirability for other products as the gift market widens.