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iTunes Festival becomes Apple Music Festival, announced for London in September

Apple has unveiled both the dates and line up for its 2015 Apple Music Festival – formerly the iTunes Festival.

The event will return to London, UK for 10 days between September 19-28.

Acts set to perform include Pharrell Williams, One Direction, Florence + The Machine, and Disclosure.

The concerts will be hosted by London’s Roundhouse venue and will be broadcast for free live and on-demand on Apple Music.

Apple’s global radio station Beats 1 will also present backstage news and footage.

“We wanted to do something really special for music fans this year,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”

Apple has previously held the iTunes Festival in London over eight years, beginning in 2007 at the London Institute of Contemporary Arts. Previous performers have included Adele, Elton John, Coldplay, Foo Fighters and Justin Timberlake.

UK residents can apply to win tickets on Apple Music.

Read more: Understanding the iCloud Music Library on Apple Music
Previously: Apple Music now allows full Beats 1 replays