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iPhone 6s smashes records with 13m sales in first three days

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Apple has sold a record 13m units since its new iPhone 6s and 6s Plus launched last week, outselling last year’s model by over three million devices.

The impressive sales figures are largely thanks to the ever-growing Chinese market, say analysts. Last September’s iPhone 6 release was delayed by regulators in China, but this year Apple launched its newest phones simultaneously in 11 countries, including the US, the UK and China. Another contributing factor is that this year’s pre-order period lasted 16 days, up from 10 days last year.

In a press release, Apple CEO Tim Cook described sales as “phenomenal, blowing past any previous first weekend sales results in Apple’s history.” He also claims that customers are “loving 3D Touch and Live Photos,” which is backed up by some pretty positive critical reviews.

It’s certainly an impressive number of sales for an ‘S’ model iPhone, usually considered an interim update before the big full-numbered changes Apple tend to release every other year. However, with a huge performance upgrade, better cameras and some brand new features the iPhone 6s somewhat defies its ‘S’ tag and is clearly seen as a worthy upgrade for many millions of people.

From October 9, Apple will be releasing the new iPhones in another 40 countries around the world, so we should probably expect the impressive sales to continue for a little while yet.

Read more: Stress test roundup: how resilient are the new iPhones?

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