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Every time you use Apple’s iMessage messaging service you’re taking advantage of a green initiative, a new ad released by Apple has said.

The video demonstrates that when a user sends an iMessage, it heads to Apple’s data centers, which are powered by renewable energy like solar, wind, or water.

The ad arrives on Earth Day, an event Apple has been historically in support of. This year, its stores have again gone green, while other initiatives includes new shared playlists on Apple Music to provide the soundtrack for Earth Day, while Apple has already launched an App Store campaign in support of the WWF with its ‘Apps for Earth’ promo.

You can watch the iMessage ad below.

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