Apple is killing off Beats Music – the streaming service Apple acquired in 2014 will cease operation on November 30.

The news will be unsurprising to many, considering the release of Apple Music earlier this year. It’s unlikely that Apple wishes for Beats to remain and dilute its central audience.

It’s also been made simple for Beats users to make the switch to Apple Music; to migrate their profile which will include picks and preferences.

However, those that haven’t made the switch yet will be encouraged to do it before Nov. 30, after that their accounts will be closed.

The Beats Music website now guides users towards Apple Music and has a section in its FAQ titled ‘What’s happening to Beats Music after November 30?’ in which it states “All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.”

Apple Music users pay an industry-standard $9.99 (£9.99) to have access to 30 million songs. New users can take advantage of a three-month free trail.

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